Jordan Terrell Carter, known professionally as Playboi Carti, is an American rapper. Known for his eccentric vocal style and fashion, he is considered an influential figure in modern hip-hop and a pioneer of the rage microgenre. His music has been characterized as atmospheric and avant-garde, often marked by unconventional vocal techniques such as his "baby voice", with critics highlighting his focus on mood and persona over traditional lyricism. Aside from his recording career, Carter founded the record label and rap collective Opium in 2019, which has signed artists including Ken Carson, Destroy Lonely, Homixide Gang, and fellow ASAP Mob member ASAP Nast.
Born and raised in Atlanta, Georgia, Carter began his musical career under the stage name Sir Cartier in 2011, self-releasing early tracks on SoundCloud. He signed with Awful Records in 2014 and later with ASAP Rocky's AWGE imprint, a joint venture with Interscope Records, in 2016. Carter gained mainstream attention with his eponymous debut mixtape, which peaked at number 12 on the Billboard 200 and produced the singles "Magnolia" and "Wokeuplikethis".
