LIV is a nightclub with two locations in the United States, LIV Miami, located inside the Fontainebleau Miami Beach, and its sister club, LIV Las Vegas, located inside the Fontainebleau Las Vegas. First founded in 2008 in Miami Beach by David Grutman, the club attained its name from the Roman numerals for the number 54, named for the opening year of the Fontainebleau Miami Beach, as well as being a reference to Studio 54, which Grutman has compared the club to. LIV has become a celebrity hotspot with its hip hop programming "LIV on Sunday" in particular often being referenced in contemporary music and media.
